Export Project 2017-2018 cofunded by the European Funding for regional development

17-07-2018

Exhibitions represent a fundamental marketing & sales tool to introduce and spread brand image and product novelties, diversifying the relating activities basing on the different target countries: Europe and North America. The project, cofunded by the European Funding for regional development, consisted in attending the most relevant international exhibitions, both European and non-European, in the medical field, focusing on infusion and dialysis therapies.

International meetings proved to be strategic for the introduction of an innovating product in the medical sector, the definition of distributing channels for the development of new business networks, the improvement of communication strategies towards foreign markets and the realization of customized studies addressed to automatic assembly machines for infusion and dialysis therapies.